Golf has long been considered a great way to do business in a less formal environment. If used properly, golf can be an opportunity to develop and enhance lasting business relationships.
I have been telling everyone that I am learning golf for business. Although it is not the only reason, it is the main answer to “why now”. When I began my career as a manufacturers’ representative in a male dominated industry, I made the joke that my competition was taking my clients golfing, what was I supposed to do, take them to dinner and a movie?
As more women make the climb up the corporate ladder golf can be a very strategic tool. When networking, I find it is a reliable topic of conversation to turn to when meeting both men and women. Suzanne Woo has written a wonderful book for women on enjoying golf for business. “Get on Course for Business”
How about you? Have you taken a customer out on the course. A good tip is to do a little research up front. When planning to play golf with a client, make it a three-some and invite someone that would make a good prospect for your client. It will be an irresistible invitation.
Here are some links to some other great tips when golfing for business. http://www.golf.com/golf/special/article/0,28136,1732622,00.html
Here are a few pictures from my second golf lesson, chipping.
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