Nov 19

What is your X-Factor?

Tony Robbins’ Unleash the Power Within seminar that I attended a few weeks ago focused on personal development.  It is Tony’s most sought out seminar and professes to give you “the key to designing your life blueprint, shifting your limiting beliefs about what you think is possible, and learning how to take immediate action to get results”.

I was captivated by Tony’s energy, insight and mission. I had been on the path of self enlightenment for quite some time and was ready for the next step.  Unleash the Power Within was a BIG next step.  Tony ignited a flame in my heart that I am confident will light the path to my desired future.

I would be more than happy to go into detail about what the seminar did for me personally, but don’t want to bore all of my readers!  If you would like to know more, please feel free to ask.

What you may not know is that Tony Robbins is a highly coveted, world renowned business consultant.  He was ranked in the “Top 50 Business Intellectuals in the World” by Accenture’s Institute for Strategic Change.  Harvard Business School, where he has been a speaker, ranked him among the “Top 200 Business Gurus”.

One of the points Tony touched on to revolutionize your business is knowing your X-Factor.  What is your X-Factor?  Your X-Factor is your business’ unique way to add more value to your customers than your competitors. Your X-Factor is what makes you different from everyone else selling the same thing.  You should make it a priority to uncover your business’ X-Factor and put it to work for you. Your X-Factor should be the focus of your marketing strategy.

The X- Factor is what makes Apple dominate the telecommunications, music, and computer industries.  It’s what make Amazon the number one Internet retailer in the world and Facebook the undisputed king of social networking.

Take some time in the next month when business is slower and ask yourself what your company does better than your competitors.  Why should a contractor purchase doors from you?

If you can’t come up with a clear X-Factor, then surely your customers can’t either and are just responding to price.  If you do not have a clear X-Factor yet, don’t worry.  You can create one.  What would you like to do differently than your competitors, what could be your edge?

Research the X-Factor, it’s not just Tony that thinks it’s important.

“What is exactly is an X factor? It is using your company’s unique skills and resources to implement strategies that competitors cannot implement as effectively. Also known as a competitive edge. It’s the secret ingredient(s) that can help you run faster, see the finish line more clearly, cut out the clutter, and focus only on what will help you ultimately reach success.”

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